Samsung is a global retailer of everything from washing machines to laptops, dishwashers to speaker systems.
In partnership with WeWork, Samsung wanted to come up with a low-cost, short-term experiment to provide Samsung customers with an exciting care experience. Alongside the Samsung team, we at karlssonwilker designed a solution that introduced a series of ten, 10’x10’ vinyl-wrapped “pods” with bright, Samsung-blue floor graphics into three WeWork locations in Miami, Detroit, and Brooklyn. This Samsung x WeWork collaboration also featured its own lecture series in Miami, Detroit, and Williamsburg.
Featuring the newest Galaxy phone, the 360º Stand allows visitors to playfully interact with 360º images of beautiful locations around the world.
The project was designed with third-party retailers in mind, allowing it to be easily installed and managed by any store staff member.
To highlight the hand-held interaction of viewing 360º images and video on the phone, each of the nine phones—per stand—is suspended using special, highly flexible industrial rubber tubing. Easily rotating, pulling, and twisting the device, customers get to experience Samsung’s 360º content from a seven foot turning stand that plugs directly into a wall outlet and is ready to go.